website refresh

Sometimes, you have to take matters into your own hands. Intermark's website was lovingly created by our digital team, but after several years and several additional clients, it was a challenge finding the time to keep it updated. Instead of waiting to get our latest work and team members added, Lauren and I took it upon ourselves to migrate our entire site to Squarespace. While simplifying the design and being truly responsive, this also gave the entire Intermark team the autonomy to update their pages instantly and take ownership of the site. 

Associate Creative Director: Lauren Barnett
Art Director: Hillary McDaniel

Ad Psych digital Video Series

Creative psychology is an everyday practice at Intermark. However, sometimes you need a little more explanation of exactly what creative psychology is. Enter our online video series, "Ad Psych Snack Time." Created as quick, "snackable" primers on applied psychology, each video takes you through a principle we employ to help clients reach the next level. These videos were recognized with a Silver ADDY in 2017.

Art Director: Hillary McDaniel
Copywriters: Aaron Carter, Jade Chesser, and Jeff York

Scarcity

Reciprocity

Priming

System 1 and System 2