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hillary mcdaniel

creative director/ art

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out of home activation

 

branded collateral

To coincide with "The Official _____ of Cahaba" campaign, we developed branded floating "inner tube" koozies to pass out at our out-of-home activation and other Cahaba events. To promote the koozies and the campaign, we shot the koozie in action and created a poster to hang in local businesses. I also designed a special edition pint glass to be used in the taproom.