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Make it stand out Snow Day Post - This post went viral when the team jumped into action to make a post when the Southeast experienced a rare snow day. Tapping both into a timely moment, as well as a cultural snow day tradition, we experienced a jump in impressions and engagements from folks who felt seen and understood by our brand. https://images.squarespace-cdn.com/content/v1/5373e295e4b0b7aea3d77e45/7f870415-89e1-4530-94a9-e7852e892846/IMG_4738.PNG Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5373e295e4b0b7aea3d77e45/218e9513-55cf-4bba-a7ea-c1c33db6740c/IMG_4745.PNG Work - Make it stand out April Fool’s Day Post - Our fans know us for our eyebrow-raisin’ flavors, and we love to lean into that on a holiday like April Fool’s. This post sure did raise some eyebrows. https://images.squarespace-cdn.com/content/v1/5373e295e4b0b7aea3d77e45/3875c245-a88a-4e0d-b285-f36dcfbb3bfb/IMG_4744.PNG Work - Make it stand out Solar Eclipse Post - We’ve found a winning combination in connecting our flavors with cultural touch points, and the Solar Eclipse was another opportunity to do just that. https://images.squarespace-cdn.com/content/v1/5373e295e4b0b7aea3d77e45/1496891123065-67U2KPP9PQFOI3XGSEWE/BSC13474_ARTSlores.jpg Work https://images.squarespace-cdn.com/content/v1/5373e295e4b0b7aea3d77e45/1496948864732-AMV52UEPIQUEZ66JFUXY/Screen+Shot+2017-06-08+at+2.05.09+PM.png Work https://images.squarespace-cdn.com/content/v1/5373e295e4b0b7aea3d77e45/1530656086469-ZIBHUDKOMZ34J78WIGYJ/Screen+Shot+2018-07-03+at+5.13.35+PM.png Work https://images.squarespace-cdn.com/content/v1/5373e295e4b0b7aea3d77e45/1536787375788-THAOHRWTWJOJTAS6CKSJ/Screen+Shot+2018-09-12+at+3.59.20+PM.png Work https://images.squarespace-cdn.com/content/v1/5373e295e4b0b7aea3d77e45/1571168334048-34JBHSXYQM5MXGYLUJFI/Screen+Shot+2019-10-15+at+3.25.52+PM.png Work https://images.squarespace-cdn.com/content/v1/5373e295e4b0b7aea3d77e45/1571252070707-MU5BHOQ8NZBUU57BVHML/El_Jimador_BartenderBoard_PalomaFuego_Lowres.jpg Work https://images.squarespace-cdn.com/content/v1/5373e295e4b0b7aea3d77e45/1571254793471-BQ2FCJYP11BNI1JWK0KQ/Screen+Shot+2019-10-16+at+3.39.30+PM.png Work https://images.squarespace-cdn.com/content/v1/5373e295e4b0b7aea3d77e45/1625881407440-G762Z4IFYXHQG25CNAX8/Screen+Shot+2021-07-09+at+8.39.27+PM.png Work https://images.squarespace-cdn.com/content/v1/5373e295e4b0b7aea3d77e45/1625885686385-OKI16P1BT3YNI5XQ95TZ/Screen+Shot+2021-07-09+at+9.46.06+PM.png Work https://images.squarespace-cdn.com/content/v1/5373e295e4b0b7aea3d77e45/1625888571619-DB9UZEX0UNRC08FMOEJB/Screen+Shot+2021-07-09+at+10.42.35+PM.png Work https://images.squarespace-cdn.com/content/v1/5373e295e4b0b7aea3d77e45/1669673733537-MMCZZEG1N8IWFG5XGR7Y/Screen+Shot+2022-11-28+at+5.15.17+PM.png Work https://images.squarespace-cdn.com/content/v1/5373e295e4b0b7aea3d77e45/1669827179318-IR11UYHTT7A8M0EOEKV6/Screen+Shot+2022-11-30+at+11.24.58+AM.png Work https://images.squarespace-cdn.com/content/v1/5373e295e4b0b7aea3d77e45/1741378565853-UYYAOQWHKVYUV3JP511O/Screenshot+2025-03-07+at+3.09.25%E2%80%AFPM.png Work https://images.squarespace-cdn.com/content/v1/5373e295e4b0b7aea3d77e45/1741383294484-OGVNDER8FZZ5H95VILV3/Screenshot+2025-03-07+at+4.34.44%E2%80%AFPM.png Work http://www.hillarymcdaniel.com/whats-in-the-keg daily 0.75 2018-07-03 https://images.squarespace-cdn.com/content/v1/5373e295e4b0b7aea3d77e45/1499642416740-YPJMCQ8RZS9GW74MIHLE/IMG_2856.JPG What's in the Keg? 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https://images.squarespace-cdn.com/content/v1/5373e295e4b0b7aea3d77e45/1499642431020-AY8G26CUBGXY6AY5DBK5/IMG_4178.JPG What's in the Keg? https://images.squarespace-cdn.com/content/v1/5373e295e4b0b7aea3d77e45/1499642419714-8EUL8ADQ6I3QNISLPUOK/IMG_3173.JPG What's in the Keg? https://images.squarespace-cdn.com/content/v1/5373e295e4b0b7aea3d77e45/1530649778989-U97PLIDSNC2BK5VRUYSG/IMG_4226copy.JPG What's in the Keg? https://images.squarespace-cdn.com/content/v1/5373e295e4b0b7aea3d77e45/1499642431016-AMTQNT3O8YMBF2AOHZ7N/IMG_3953.JPG What's in the Keg? https://images.squarespace-cdn.com/content/v1/5373e295e4b0b7aea3d77e45/1499642414778-9Q4KJQ52N27EBZ1K1QDU/IMG_2936.JPG What's in the Keg? http://www.hillarymcdaniel.com/about daily 0.75 2022-11-28 https://images.squarespace-cdn.com/content/v1/5373e295e4b0b7aea3d77e45/fb7a1762-fa69-4aa1-9de2-ccc4f893ba68/Hillary_McDaniel.png About http://www.hillarymcdaniel.com/contact daily 0.75 2017-06-08 http://www.hillarymcdaniel.com/staedtler daily 0.75 2017-04-18 https://images.squarespace-cdn.com/content/v1/5373e295e4b0b7aea3d77e45/1431464427772-4XNQ6U9UTR1WL9A3H7GP/Staedtler33.png Staedtler https://images.squarespace-cdn.com/content/v1/5373e295e4b0b7aea3d77e45/1431464137142-XHKI4IARYYSEFUKH8ZSF/image-asset.png Staedtler https://images.squarespace-cdn.com/content/v1/5373e295e4b0b7aea3d77e45/1431464505483-LCO5FNXQ4LO583A56RUD/image-asset.png Staedtler https://images.squarespace-cdn.com/content/v1/5373e295e4b0b7aea3d77e45/1464142383758-5WD3A29VQ6Y3ZTYUOEOX/image-asset.jpeg Staedtler One Show Student Exhibition 2016 https://images.squarespace-cdn.com/content/v1/5373e295e4b0b7aea3d77e45/1431464750234-V5LV6RGQPQJSPLNV0BUJ/image-asset.png Staedtler Parking Garage to a Museum: Pursuit of Knowledge https://images.squarespace-cdn.com/content/v1/5373e295e4b0b7aea3d77e45/1431464649629-1ITGRYW1B7GGQSE7B8VJ/image-asset.png Staedtler https://images.squarespace-cdn.com/content/v1/5373e295e4b0b7aea3d77e45/1431464695809-UPRQ5HWC0CN58DIKVDO5/image-asset.png Staedtler Construction Crane: Drafting the Future https://images.squarespace-cdn.com/content/v1/5373e295e4b0b7aea3d77e45/1431464824537-GRM2GG51PKO1EDYCKKRA/image-asset.png Staedtler See-saw in a Public Park: Childhood Fun https://images.squarespace-cdn.com/content/v1/5373e295e4b0b7aea3d77e45/1464142274862-F3BOX0AY7XEZP75H8C44/image-asset.png Staedtler Silver ADDY Award 2015 https://images.squarespace-cdn.com/content/v1/5373e295e4b0b7aea3d77e45/1492547814750-1HE3GSA4173H373F2JMH/static1.squarespace-1.png Staedtler http://www.hillarymcdaniel.com/agency daily 0.75 2021-07-10 https://images.squarespace-cdn.com/content/v1/5373e295e4b0b7aea3d77e45/1532367402580-07HQNQOMH7Q0DQHPF01O/websitemock.jpg Agency https://images.squarespace-cdn.com/content/v1/5373e295e4b0b7aea3d77e45/1532368629236-MMK8DERIFE5IOFUJKO4W/Screen+Shot+2018-07-23+at+12.09.33+PM.png Agency http://www.hillarymcdaniel.com/cahaba-brewing daily 0.75 2018-08-17 https://images.squarespace-cdn.com/content/v1/5373e295e4b0b7aea3d77e45/1534521859451-IPK28C7O6C19DROP9HVY/CahabaGlasses.jpg Cahaba Brewing https://images.squarespace-cdn.com/content/v1/5373e295e4b0b7aea3d77e45/1534521432036-JZQDMPAV00XNM1EEV86Y/CahabaPoster1.jpg Cahaba Brewing https://images.squarespace-cdn.com/content/v1/5373e295e4b0b7aea3d77e45/1534522453299-WNWRFRIPNFKAS6DGYFG0/Cahaba+can+on+river.jpg Cahaba Brewing